We've seen D2C brands bleed revenue.
We built the fix.
D2C brands lose money at search, cart, checkout, and retention - then pay 4-5 separate tools to fix it. We built one platform that plugs every leak. Not because it's trendy. Because we've lived the problem.
AI shouldn't be a big-brand privilege.
Enterprise brands have teams building custom recommendation engines, smart checkout flows, and predictive analytics. D2C brands doing ₹10L-₹10Cr/month don't. We're changing that. xθ gives every D2C brand the same AI tools the big players use - without the big-player budget or the 6-month integration timeline.
Six products. One platform. Zero gaps.
Clareθ
AI shopping agent that personalizes every interaction - from product discovery to purchase decisions.
Cartθ
Smart cart that reduces abandonment and increases AOV with intelligent nudges and offers.
Payθ
Checkout optimization for higher payment success rates with smart routing and UX improvements.
Insightθ
Real-time analytics dashboard built for D2C - every metric that moves your revenue, in one place.
What we won't do.
No dark patterns
We use AI to help shoppers find what they want - not trick them into buying what they don't. Every recommendation is transparent and genuinely useful.
No enterprise bloat
Every feature is built for D2C brands doing ₹10L-₹10Cr/month. If a feature doesn't help you sell more, ship faster, or retain better - we don't build it.
No growth-at-all-costs
Sustainable growth comes from better customer experiences, not just more ad spend. We'd rather help you keep 100 customers than acquire 1,000 who never come back.
Get in touch.
We built this because we've seen the problem up close.
If you're tired of stitching together 5 tools that don't talk to each other - let's talk.
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