Built for D2C founders, not data analysts
Real-Time Revenue Dashboard
Unlike GA4 which shows sessions and pageviews, Insightθ shows what D2C founders actually need: live revenue, AOV, payment success rate, and margin - updating as orders flow in, not 24 hours later.
Multi-Channel Attribution
Stop giving Meta all the credit. Insightθ connects ad spend to actual revenue across first-touch, last-touch, and multi-touch models - so you know which campaigns drive profit, not just clicks.
Customer Cohort Analysis
Your January customers behave differently from your July ones. Insightθ tracks repeat purchase rates, LTV curves, and churn by cohort - so you invest in the acquisition channels that produce long-term buyers.
From scattered data to clear answers in minutes
Connect Your Platforms
Connect your store, ads, and payment platforms - Shopify, Meta Ads, Google Ads, Razorpay, and more.
Unify All Data
Insightθ pulls data from every source and unifies it in real time - no manual exports, no spreadsheets.
Make Smarter Decisions
Live dashboards with D2C-specific metrics help you spot trends, cut waste, and double down on what works.
What replaces your spreadsheet
Platform capabilities - actual impact depends on your data sources and business complexity
Four decisions you'll make faster
Real-Time Revenue Monitoring
It's 3pm on a Friday sale. Orders suddenly drop 40%. With GA4, you'd find out Monday morning. With Insightθ, you see it in real time, trace it to a failed payment gateway, and fix it in minutes - saving lakhs in lost revenue.
Campaign ROAS Tracking
You're spending ₹3L/month on Meta and ₹2L on Google. Meta's dashboard says 4x ROAS. But Insightθ shows the true blended number is 2.8x - because Meta is over-attributing. You reallocate ₹50K to Google and actual revenue goes up.
Customer LTV Analysis
Your Instagram campaigns bring in customers who buy once. Your email campaigns bring customers who buy 4 times. Insightθ shows the LTV difference - so you stop optimising for CAC alone and start optimising for profitable customers.
Cohort Retention Dashboard
Your Diwali cohort had 22% 90-day repeat rate. Your January cohort? Just 8%. Insightθ surfaces the difference automatically - helping you understand what drove loyalty and replicate it.
Frequently asked questions
Insightθ tracks all key D2C metrics in real-time: conversion rate, average order value (AOV), customer lifetime value (LTV), return on ad spend (ROAS), customer acquisition cost (CAC), repeat purchase rate, cart abandonment rate, and cohort retention. All metrics update in real-time with no manual data imports required.
Unlike Google Analytics which tracks website behavior, Insightθ is purpose-built for D2C commerce. It connects revenue data, customer profiles, product performance, and marketing spend in one dashboard - showing which campaigns drive profitable customers, not just traffic. D2C brands save 5-10 hours per week on reporting.
Yes. Insightθ provides automated cohort analysis showing how customer groups acquired in specific months or campaigns perform over time - tracking repeat purchases, revenue per cohort, and retention curves. This helps D2C brands identify which acquisition channels produce the most valuable long-term customers.
Insightθ integrates with Google Ads, Meta Ads, and other major ad platforms to calculate true ROAS by connecting ad spend directly to revenue and LTV data. This eliminates the attribution gaps that cause D2C brands to overspend on underperforming channels.