Last updated: July 2026
These Terms of Use govern your access to and use of the website and services provided by xθ (10theta), accessible at 10theta.com.
By accessing or using 10theta.com, you agree to be bound by these Terms of Use. If you do not agree to these terms, please do not access or use the website or any of our services.
xθ provides an AI-powered D2C eCommerce growth platform. Our services include shopping agents, cart optimization, checkout solutions, and analytics tools designed to help direct-to-consumer brands acquire, convert, and retain customers more effectively.
Certain features of the platform may require you to create an account or provide personal information. You agree to provide accurate, current, and complete information during registration and to keep your account credentials secure. You are responsible for all activity that occurs under your account.
When using the xθ platform, you agree not to:
All content, trademarks, logos, and technology on the xθ website and platform are the property of xθ (10theta) and are protected by applicable intellectual property laws. You may not copy, modify, distribute, sell, or lease any part of our services or included software without prior written permission from xθ.
The xθ platform connects with third-party services including, but not limited to, Shopify, Razorpay, and other eCommerce and payment providers. We are not responsible for the availability, accuracy, or terms of service of any third-party platform. Your use of such integrations is subject to the respective third party's terms and policies.
The xθ platform and all associated services are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied. To the fullest extent permitted by law, xθ shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the platform. Our total liability shall not exceed the fees paid by you to xθ in the twelve (12) months preceding the claim.
You agree to indemnify, defend, and hold harmless xθ, its officers, directors, employees, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable legal fees) arising out of or in connection with your use of the platform or your violation of these Terms of Use.
We reserve the right to suspend or terminate your access to the platform at our discretion, with reasonable notice, if we believe you have violated these terms or for any other reason. Upon termination, your obligations under these terms (including indemnification and limitation of liability) shall survive.
These Terms of Use are governed by and construed in accordance with the laws of India. Any disputes arising from these terms or your use of the platform shall be subject to the exclusive jurisdiction of the courts of Ahmedabad, Gujarat.
We may update these Terms of Use from time to time. Any changes will be posted on this page with an updated revision date. Your continued use of the platform after such changes constitutes your acceptance of the revised terms.
If you have any questions about these Terms of Use, please contact us:
Email: [email protected]
Phone: +91 99256 09414